Wednesday, July 21, 2010

The time to go is NOW!

A magical destination like Victoria Falls is highly cost-effective right now because the momentum is building to revive its fortunes after a period of political unease. Good rates and deals may be negotiated by Green Route on your behalf due to our massive influence and buying power – we have created and delivered more than 600 groups to Victoria Falls in the past 20 years and it’s where our amazing brand was born.

The World Travel & Tourism Council (WTTC) economic impact report for 2010, just released, states Zimbabwe will become the third fastest growing country for travel and tourism Gross Domestic product – buoyed by a stable political environment and the spin offs from the World Cup, growing by 9.4% this year. The report estimates that between 2011 and 2020 Zimbabwe will record annual growth rates of 8.7%, trailing China as the fastest growing tourism economy.

The United Nations World Tourism Organisation (UNWTO) is already helping Zimbabwe in many areas, such as brand development, statistics, conservation and competitiveness and several global tour operators have put Zimbabwe back in their brochures.

Bench International, for example, has re-launched a Zimbabwe safari package after many years on the back of returning consumer confidence in the destination. Bench chairman Mike Kirkland said growth in the last three months of 2009 took a leap with Zimbabwe now the second most popular of the 15 countries to which Bench sent Australian travelers.

The currency switch to US$ and Rand has changed everything and there’s a sense that the challenges Zimbabwe has faced over the past 10 years have passed.

Ross Kennedy of the GotoVictoriaFalls campaign says: “Because of its remoteness, 900 km from Harare, Victoria Falls has been isolated from political issues and has always been a safe, popular and friendly destination and the ideal stepping-off point to Chobe National Park, home to Africa’s largest elephant population.

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